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Web Survey Bibliography

Title Moving Marketing Research Activities to the Internet: A Decision Framework for Determining Value
Author Irons, K.
Year 2000
Access date 31.08.2004
Abstract This paper provides a framework for evaluating the usefulness of converting existing marketing research approaches to Internet based approaches. To do that, a Value Equation for research itself is first established. This equation is then used to measure the Internet against well-worn practices.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2000 (46)